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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Marketing (Paperback) Loot Price: R306
Discovery Miles 3 060
You Save: R69 (18%)
Marketing (Paperback): Christo Boshoff, Nic Terblanche, Charles W Lamb
Marketing (Paperback): Christo Boshoff, Nic Terblanche, Charles W Lamb

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Marketing (Paperback)

Christo Boshoff, Nic Terblanche, Charles W Lamb

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List price R375 Loot Price R306 Discovery Miles 3 060 You Save R69 (18%)

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The modern competitive environment calls for innovative marketing. This text equips marketers with knowledge and skills to help them survive and prosper in any environment. It provides a thorough overview of the basic principles of marketing, supplemented with examples and case studies. Marketing strategies, both the successes and the failures, are the key focus throughout the book.

General

Imprint: Oxford University Press Southern Africa
Country of origin: South Africa
Release date: February 2000
Authors: Christo Boshoff • Nic Terblanche • Charles W Lamb
Dimensions: 280 x 210mm (L x W)
Format: Paperback
Pages: 464
ISBN-13: 978-0-19-571860-7
Barcode: 9780195718607
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 0-19-571860-7

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