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Systembindungseffekte Bei Der Beschaffung Von Informationstechnologien - Der Markt Fur Pps-Systeme (German, Paperback, 1998) Loot Price: R873 Discovery Miles 8 730 You Save: R56 (6%)

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Systembindungseffekte Bei Der Beschaffung Von Informationstechnologien - Der Markt Fur Pps-Systeme (German, Paperback, 1998):...
Systembindungseffekte Bei Der Beschaffung Von Informationstechnologien - Der Markt Fur Pps-Systeme (German, Paperback, 1998):...

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Systembindungseffekte Bei Der Beschaffung Von Informationstechnologien - Der Markt Fur Pps-Systeme (German, Paperback, 1998)

Christoph Reinkemeier; As told to Christoph Reinkemeier

Series: Business-To-Business-Marketing

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List price R929 Loot Price R873 Discovery Miles 8 730 You Save R56 (6%)

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Der Autor untersucht am Beispiel des Marktes fur PPS-Systeme die Bedeutung verschiedener unsicherheitsreduzierender Marketingmassnahmen im Beschaffungsprozess und analysiert, welche strategischen Konsequenzen Anbieter davon ableiten konnen."

General

Imprint: Deutscher Universitats Verlag
Country of origin: United States
Series: Business-To-Business-Marketing
Release date: November 1998
First published: November 1998
Authors: Christoph Reinkemeier
As told to: Christoph Reinkemeier
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback - Trade
Pages: 302
Edition: 1998
ISBN-13: 978-3-8244-6843-0
Barcode: 9783824468430
Languages: German
Categories: Promotions
Books > Business & Economics > Economics
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 3-8244-6843-3

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