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Umfrageforschung in Der Wettbewerbsrechtlichen Praxis (German, Paperback, 2003) Loot Price: R1,176 Discovery Miles 11 760 You Save: R87 (7%)

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Umfrageforschung in Der Wettbewerbsrechtlichen Praxis (German, Paperback, 2003): Claudia Gerstenmaier
Umfrageforschung in Der Wettbewerbsrechtlichen Praxis (German, Paperback, 2003): Claudia Gerstenmaier

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Umfrageforschung in Der Wettbewerbsrechtlichen Praxis (German, Paperback, 2003)

Claudia Gerstenmaier

Series: Sozialwissenschaft

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List price R1,263 Loot Price R1,176 Discovery Miles 11 760 You Save R87 (7%)

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Our supplier does not have stock of this product at present, but we can create a special order for you. Alternatively, if you add it to your wishlist we will send you an email message should it become available from stock. Special orders from this supplier are normally fulfilled within 31 - 41 working days. Please note:

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Werbung ist ein essentielles Mittel im Wettbewerb. Doch kann der Werbetreibende nach dem Gesetz gegen den unlauteren Wettbewerb (UWG) zur Unterlassung irrefuhrender Angaben verpflichtet werden. Bei einem Rechtsstreit erlangen demoskopischer Gutachten uber das Verstandnis von Werbeaussagen prozessentscheidende Bedeutung. Dieses Buch stellt erstmals Prufkriterien fur die Beurteilung der Objektivitat und Neutralitat demoskopischer Gutachtens in der wettbewerbsrechtlichen Praxis auf."

General

Imprint: Deutscher Universitats Verlag
Country of origin: United States
Series: Sozialwissenschaft
Release date: December 2003
First published: December 2003
Authors: Claudia Gerstenmaier
Dimensions: 216 x 140 x 15mm (L x W x T)
Format: Paperback - Trade
Pages: 261
Edition: 2003
ISBN-13: 978-3-8244-4544-8
Barcode: 9783824445448
Languages: German
Categories: Promotions
Books > Reference & Interdisciplinary > Communication studies
Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Law > Laws of other jurisdictions & general law > Financial, taxation, commercial, industrial law > Commercial law
Books > Business & Economics > Business & management > Management & management techniques
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 3-8244-4544-1

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