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Synopsis
Drawing on the twelve core disciplines of business, including
business law, economics, marketing and finance, this second edition
of the hugely successful "The 30 Day MBA" shows you how to use key
business concepts and tools to assess business decisions and
implement strategy. You will be able to create your own Management
Information Resource Centre, giving you access to business
information on markets and competitors, research data and case
studies, as well as hundreds of free business tools to help you
carry out analyses. Importantly, it will equip you with the
knowledge and confidence to take part in strategic decisions
alongside MBA graduates. Now including a thorough explanation of
the 'break-even' analysis - the tool for making cost, volume,
pricing and profit decisions - and case studies detailing
economically resilient brands with particular focus on developing
countries, "The 30 Day MBA", second edition places MBA skills
within reach of all professionals and students.
Product detail
| Imprint |
Kogan Page
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| Country of origin |
United Kingdom |
| Release date |
September 2011 |
| First published |
September 2011 |
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| Authors |
Colin Barrow
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| Dimensions |
234 x 157 x 19mm (L x W x H) |
| Format |
Paperback
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| Pages |
297 |
| Edition |
2nd Revised edition |
| ISBN-13 |
978-0-7494-6331-1 |
| Barcode |
9780749463311 |
| Categories |
Business & management
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| LSN |
0-7494-6331-7 |
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