For centuries, the written editorial has been the economic,
political, and social voice of the community. Good editorial
writing has the potential to start a world war -- or avoid one. Is
it any wonder even the most experienced journalists find editorial
writing important and fascinating?
Finally, a book on editorial writing that doesn't just spout
vague theoretical ideals. Writing Opinion for Impact provides
practical teaching tools for beginning and seasoned writers to
capture the issues of today, interpret those issues accurately,
then relate that critical information to readers in a way that
provides maximum impact.
Moving from general to specific, Fink guides the writer through
the responsibilities that come with the power of editorial writing.
Writers will learn how to evaluate their readership so they can
give real "value" to their readers.
Writing Opinion for Impact demonstrates how to deal with real
"hard news" issues. The book also deals with specialty writing,
such as humor, entertainment, reviews, and criticism. In addition,
it gives the latest information on opinion writing for broadcast
media and up-to-date information about writing for cyberspace.
Not just another theory-based journalism text, Writing Opinion
for Impact tells today's Journalist how to avoid libel and how to
avoid legal traps found in today's litigious society -- that
information alone is worth the price of this practical and
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