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Building a Culture of Innovation - A Practical Framework for Placing Innovation at the Core of Your Business (Electronic book text, 1st edition)
Building a Culture of Innovation - A Practical Framework for Placing Innovation at the Core of Your Business (Electronic book...
Building a Culture of Innovation - A Practical Framework for Placing Innovation at the Core of Your Business (Electronic book...

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Building a Culture of Innovation - A Practical Framework for Placing Innovation at the Core of Your Business (Electronic book text, 1st edition)

Cris Beswick, Derek Bishop, Jo Geraghty

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Being a truly innovative company is more than dreaming up new products and services by external consultants and internal taskforces. Staying one step ahead of the competition requires you to embed innovation into your organizational culture. Innovation needs to be embodied in everything that gets done by everyone who works there. By changing your organizational culture to one that supports Building a Culture of Innovation, you will remove the barriers that stop you responding quickly and agilely to changing market conditions and opportunities for growth. Building a Culture of Innovation presents a practical framework that you can follow to design and embed a culture of innovation in your business.The six-step Innovation Culture Change Framework offers a structured process to make change stick, from assessing your organization's innovation-readiness to leading a managed change process that will foster innovation at each level. It includes case studies from international organizations which have shifted their focus to an innovation culture, including Prudential, Qinetiq, Octopus Investments, Cisco, Siemens, BrightMove Media, Waitrose and Feefo. Supported with downloadable resources, Building a Culture of Innovation is an essential read for business leaders and change implementation teams who want to place innovation at the heart of their business strategy.

General

Imprint: Kogan Page
Country of origin: United Kingdom
Release date: December 2015
First published: 2016
Authors: Cris Beswick • Derek Bishop • Jo Geraghty
Format: Electronic book text
Pages: 232
Edition: 1st edition
ISBN-13: 978-0-7494-7448-5
Barcode: 9780749474485
Categories: Promotions
Books > Business & Economics > Business & management > Business strategy
LSN: 0-7494-7448-3

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