From Witblits to Vuvuzelas - Marketing in the New South Africa (Paperback)

Reviews

Reviewed by Amanda P. - 17 July 2011

Dale Hefer founded the Chillibush Group of Companies. She did this on a small budget with lots of common sense. She makes a convincing argument that marketing in the new South Africa is somewhat different. If you want to succeed in this new era, you have to roll around in the target-market mud. Find out, in a tangible way, who your market is, and what they want. Designer furniture at an agricultural show doesn't work. The book is filled with personal anecdotes about the challenges of marketing in South Africa. Hefer writes economically with confidence and style. She is also funny. If you have a business, or want to start a business, or if you simply want to find out what marketing really means, this book is perfect. Actually, most marketing and advertising and PR staff from any company, anywhere should read it too. It may help them understand the concept of marketing beyond the 20th Century. From Witblits to Vuvuzelas is based on years of practical experience with clients, and their targeted audiences. Hefer's voice is authentic. Her book is made even more valuable by the input from local marketing legends and icons. Highly recommended. Amanda Patterson www.writerswrite.co.za