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Crowdfunding - The Corporate Era (Paperback) Loot Price: R240
Discovery Miles 2 400
You Save: R19 (7%)
Crowdfunding - The Corporate Era (Paperback): Dan Marom, Richard Swart, Kevin Berg Grell
Crowdfunding - The Corporate Era (Paperback): Dan Marom, Richard Swart, Kevin Berg Grell

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Crowdfunding - The Corporate Era (Paperback)

Dan Marom, Richard Swart, Kevin Berg Grell

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List price R259 Loot Price R240 Discovery Miles 2 400 You Save R19 (7%)

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In a world where new trends appear by the second and the average attention span is at an all-time low, it can be hard to distinguish the revolutionary innovation from the mundane. But crowdfunding-originally an alternative means of finance for aspiring entrepreneurs -has transcended the world of finance and is fast reshaping many other aspects of our lives.No longer the sole purview of entrepreneurs, many corporations have begun to adopt and adapt the principles of crowdfunding. Leveraging the power of the crowd and the concept of community, crowdfunding transforms processes such as marketing, innovation, sales, intrapreneurship, market validation, customer engagement and more, giving any enterprise a key advantage in tomorrow's market. Crowdfunding: The Corporate Era is the first book to examine how businesses can use crowdfunding to radically improve the way they work. With a variety of case studies and insider views, from Chrysler to IBM, it is essential reading for all corporates, from midsize to multinational.

General

Imprint: Elliott & Thompson Limited
Country of origin: United Kingdom
Release date: July 2015
Authors: Dan Marom • Richard Swart • Kevin Berg Grell
Dimensions: 216 x 135 x 23mm (L x W x T)
Format: Paperback
Pages: 218
ISBN-13: 978-1-78396-161-0
Barcode: 9781783961610
Categories: Books > Business & Economics > Finance & accounting > Finance > Corporate finance
Books > Money & Finance > Corporate finance
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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Management of specific areas > Budgeting & financial management
LSN: 1-78396-161-9

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