How Nintendo reclaimed its spot at the top of one of the world's
most competitive industries
Nintendo was once the dominant force in home video gaming--until
Sony and Microsoft pummeled them with powerful new consoles. As
those two giants battled each other for market share, Nintendo
looked dead and buried. Then, true to its secretive, low-profile
approach, Nintendo roared back into the market with its
revolutionary Wii console and portable Nintendo DS system. Taking a
completely different approach to gaming while embracing its
creative roots, the company was back at the top of its game.
But how did a struggling Japanese family company, with its
origins in nineteenth-century playing cards, come to dominate a
competitive, high-tech industry? "Playing to Wiin" details the key
succession issue for Nintendo, the development of the DS and Wii
consoles, and the creation of remarkable new gaming software. All
these factors combined to drive Nintendo back to the top of the
gaming world.Reveals the business strategy that led Nintendo back
to the top of the gaming industry amidst fierce competition from
bigger rivalsAn inspirational story of a stunning business
turnaround and the hyper-creative minds behind itWritten by an
acclaimed financial and business journalist based in Tokyo
Offering a fascinating inside look at a market-leading company
once left for dead, "Playing to Wiin" is a must-read for executives
and leaders interested in one of the greatest business turnarounds
John Wiley & Sons
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