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Think Before You Engage - 100 Questions to Ask Before Starting a Social Media Marketing Campaign (Electronic book text)
Think Before You Engage - 100 Questions to Ask Before Starting a Social Media Marketing Campaign (Electronic book text): Dave...
Think Before You Engage - 100 Questions to Ask Before Starting a Social Media Marketing Campaign (Electronic book text): Dave...

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Think Before You Engage - 100 Questions to Ask Before Starting a Social Media Marketing Campaign (Electronic book text)

Dave Peck

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Be sure you've addressed the most important questions before using social media to market your company or brand

From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls.

Social media guru and author David Peck presents you with a working knowledge of the different social media tools that are needed to effectively embark on a social media marketing campaign.Guides you through defining goals, setting up a web site, using pertinent social networks, linking sites together, building a community, and monitoring progressFeatures numerous real-world stories that offer unique insight on what to do and what not to doShares simple tips for developing a web site with no code requiredSifts through the enormous amount of social media available and helps you select which is most appropriate for your needsAddresses how to locate and engage people and then keep them coming back

Answering a plethora of common questions, this book shows you how to engage your customers with social media in a way that will keep them coming back for more.

General

Imprint: Wiley
Country of origin: United States
Release date: August 2011
Authors: Dave Peck
Format: Electronic book text - Windows
Pages: 312
ISBN-13: 978-1-118-14735-1
Barcode: 9781118147351
Categories: Promotions
Books > Computing & IT > Internet
Books > Computing & IT > Internet > General
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-118-14735-9

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