Be sure you've addressed the most important questions before using
social media to market your company or brand
From small business owners to job seekers, social media
marketing campaigns are being started every day. However, without
the proper prep work, campaigns fail, brands or organizations are
impacted, customers are not engaged, and money and efforts are
wasted. This invaluable guide answers all the most important
questions to consider before starting a marketing campaign using
social media so you can avoid common pitfalls.
Social media guru and author David Peck presents you with a
working knowledge of the different social media tools that are
needed to effectively embark on a social media marketing
campaign.Guides you through defining goals, setting up a web site,
using pertinent social networks, linking sites together, building a
community, and monitoring progressFeatures numerous real-world
stories that offer unique insight on what to do and what not to
doShares simple tips for developing a web site with no code
requiredSifts through the enormous amount of social media available
and helps you select which is most appropriate for your
needsAddresses how to locate and engage people and then keep them
Answering a plethora of common questions, this book shows you
how to engage your customers with social media in a way that will
keep them coming back for more.
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