Almost without exception, everything human beings undertake
involves a choice. In recent years there has been a growing
interest in the development and application of quantitative
statistical methods to study choices made by individuals with the
purpose of gaining a better understanding both of how choices are
made and of forecasting future choice responses. In this primer the
authors provide an unintimidating introduction to the main
techniques of choice analysis and include detail on themes such as
data collection and preparation, model estimation and
interpretation and the design of choice experiments. A companion
website to the book provides practice data sets and software to
estimate the main discrete choice models such as multinomial logit,
nested logit and mixed logit. This primer will be an invaluable
resource to students as well as of immense value to consultants and
professionals, researchers and anyone else interested in choice
analysis and modelling.
Cambridge University Press (Virtual Publishing)
|Country of origin:
David A. Hensher
• John M. Rose
• William H. Greene
||Electronic book text
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