The "New York Times" Bestseller
WIN THE WAR FOR SUCCESS
It's not enough anymore to be smart, hard-working, and able to
show results; At this level, everybody is smart, hard-working, and
able to show results. Now it's a game for grown-ups. What really
sets you apart is the relationships you build with people of
influence. These people can include your peers, your employees,
your organization's directors, reporters, vendors, and
regulators-as well as the people directly above you in the
In senior management, you no longer answer to just one boss.
There is now a hazy matrix of hundreds of bosses both inside and
outside the office, any one of whom can stop you cold or give you a
tremendous push forward. "Executive Warfare" offers concrete advice
for handling all of them, including YOUR PEERS: They are the most
valuable of allies or the most dangerous of enemies THE CEO: Her
office is often where the real fairy dust is kept. Make sure you
have a good relationship here THE BOARD OF DIRECTORS: They won't
judge you fairly if all they see of you is your PowerPoints YOUR
DIRECT REPORTS: They are your vital organs, so treat them
accordingly. And if you find a blood clot among them-excise that
person before he kills you YOUR RIVALS: It's not always wise to
shoot at them, but if you do, do "not" shoot to wound
In his bestsellers "Brand Warfare" and "Career Warfare," author
David D'Alessandro offered sharp advice for building a brand and
building a career. Now "Executive Warfare" is the advanced class
for the truly ambitious. Learn what it takes to rise to the top-and
to do the even harder thing, which is survive there.
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