0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

Innovation and New Product Marketing (Paperback) Loot Price: R966
Discovery Miles 9 660
Innovation and New Product Marketing (Paperback): David F. Midgley
Innovation and New Product Marketing (Paperback): David F. Midgley

Share your images

Innovation and New Product Marketing (Paperback)

David F. Midgley

Series: Routledge Library Editions: Marketing

 (sign in to rate)
Loot Price R966 Discovery Miles 9 660 | Repayment Terms: R90 pm x 12*

Bookmark and Share

Expected dispatch within 7 - 15 working days.

This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: November 2015
First published: 2014
Authors: David F. Midgley
Dimensions: 234 x 156 x 16mm (L x W x T)
Format: Paperback
Pages: 300
ISBN-13: 978-1-138-97276-6
Barcode: 9781138972766
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-138-97276-2

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Loyalty partners