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Innovation and New Product Marketing (Paperback) Loot Price: R1,054
Discovery Miles 10 540
Innovation and New Product Marketing (Paperback): David F. Midgley
Innovation and New Product Marketing (Paperback): David F. Midgley

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Innovation and New Product Marketing (Paperback)

David F. Midgley

Series: Routledge Library Editions: Marketing

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Loot Price R1,054 Discovery Miles 10 540 | Repayment Terms: R98 pm x 12*

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This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: November 2015
First published: 2014
Authors: David F. Midgley
Dimensions: 234 x 156 x 16mm (L x W x T)
Format: Paperback
Pages: 300
ISBN-13: 978-1-138-97276-6
Barcode: 9781138972766
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-138-97276-2

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