Planning to Succeed in Business - LiveWire (Paperback)

The first step in any successful new business must be writing a business plan. This vital not only to raise the initial finance needed, but also to clearly identify the objectives of the business. This guide covers the skills needed to write a business plan which works for backers and for business. It shows: how to position the business and define strategy; how to map out short and long term objectives; how to set financial and marketing goals, and how to monitor progress and review performance; and how to make sure the plan is presented as well as it can be.