The first step in any successful new business must be writing a
business plan. This vital not only to raise the initial finance
needed, but also to clearly identify the objectives of the
business. This guide covers the skills needed to write a business
plan which works for backers and for business. It shows: how to
position the business and define strategy; how to map out short and
long term objectives; how to set financial and marketing goals, and
how to monitor progress and review performance; and how to make
sure the plan is presented as well as it can be.
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