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Law and Advertising - A Guide to Current Legal Issues (Hardcover, 4th Revised edition) Loot Price: R1,403 Discovery Miles 14 030
Law and Advertising - A Guide to Current Legal Issues (Hardcover, 4th Revised edition): Dean K Fueroghne
Law and Advertising - A Guide to Current Legal Issues (Hardcover, 4th Revised edition): Dean K Fueroghne

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Law and Advertising - A Guide to Current Legal Issues (Hardcover, 4th Revised edition)

Dean K Fueroghne

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Loot Price R1,403 Discovery Miles 14 030

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To be released on 01 May 2017. We are not yet accepting orders for this product. If you add it to your wishlist we will let you know when it becomes available.

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? Fueroghne answers these questions and more as he covers the complex of laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court's decisions, and how it affects the business of advertising. Students of strategic communication as well as advertising professionals-from agency account executives and copywriters to art directors and freelance designers-will learn to anticipate when proposed advertising may cause legal problems, and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.

General

Imprint: Rowman & Littlefield Publishers
Country of origin: United States
Release date: May 2017
Authors: Dean K Fueroghne
Dimensions: 254 x 178mm (L x W)
Format: Hardcover
Pages: 380
Edition: 4th Revised edition
ISBN-13: 978-1-4422-4488-7
Barcode: 9781442244887
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Business & management > Business communication & presentation
Books > Business & Economics > Business & management > Business communication & presentation > General
Books > Law > Laws of other jurisdictions & general law > Financial, taxation, commercial, industrial law > Communications law
Books > Law > Laws of other jurisdictions & general law > Social law
Books > Law > Laws of other jurisdictions & general law > Social law > General
LSN: 1-4422-4488-7

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