Deborah Meaden is known to millions for her straight-talking,
no-nonsense approach on BBC2's Dragons' Den, and in Common Sense
Rules she shares insights and observations gleaned from a life
lived in business. Some of them come from witnessing the successes
- and the failures - of others. Many more, though, are drawn from
her own business ventures. She shows, for example, how an early
stint in a holiday park gave her a crash course in customer
relations. She frankly and honestly analyses why her first
enterprise, which started so promisingly, turned sour. And she
explains why turning down a multimillion-pound offer for her chain
of holiday parks was the best decision she ever made. As direct and
to-the-point on the page as she is in the Den, Deborah Meaden is a
superbly clear-sighted and experienced observer of business
success, and her book is guaranteed both to inform and inspire.
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