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Consumer Behavior: WITH DDB Needham Data Disk (Paperback, 10th Revised edition)
Delbert I. Hawkins, David L Mothersbaugh, Roger J. BestOffering balanced coverage of consumer behaviour, including the psychological, social and managerial implications, this new edition features current examples that are tied into global and technology consumer behaviour issues and trends.
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Product Description
Offering balanced coverage of consumer behaviour, including the psychological, social and managerial implications, this new edition features current examples that are tied into global and technology consumer behaviour issues and trends.
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Product Details
General
Imprint | McGraw-Hill Higher Education |
Country of origin | United States |
Release date | 2008 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2007 |
Authors | Delbert I. Hawkins, David L Mothersbaugh, Roger J. Best |
Dimensions | 254 x 203 x 30mm (L x W x T) |
Format | Paperback |
Pages | 814 |
Edition | 10th Revised edition |
ISBN-13 | 978-0-07-110915-4 |
Barcode | 9780071109154 |
Categories | |
LSN | 0-07-110915-3 |
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