Offering balanced coverage of consumer behaviour, including the
psychological, social and managerial implications, this new edition
features current examples that are tied into global and technology
consumer behaviour issues and trends.
General
| Imprint: |
McGraw-Hill Higher Education
|
| Country of origin: |
United States |
| Release date: |
2008 |
| First published: |
2007 |
| Authors: |
Delbert I. Hawkins
• David L Mothersbaugh
• Roger J. Best
|
| Dimensions: |
254 x 203 x 30mm (L x W x T) |
| Format: |
Paperback
• Digital
|
| Pages: |
814 |
| Edition: |
10th Revised edition |
| ISBN-13: |
978-0-07-110915-4 |
| Barcode: |
9780071109154 |
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
Market research
Promotions
|
| LSN: |
0-07-110915-3 |
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