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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Consumer Behavior: WITH DDB Needham Data Disk (Paperback, 10th Revised edition) Loot Price: R869
Discovery Miles 8 690
You Save: R116 (12%)
Consumer Behavior: WITH DDB Needham Data Disk (Paperback, 10th Revised edition): Delbert I. Hawkins, David L Mothersbaugh,...
Consumer Behavior: WITH DDB Needham Data Disk (Paperback, 10th Revised edition): Delbert I. Hawkins, David L Mothersbaugh,...

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Consumer Behavior: WITH DDB Needham Data Disk (Paperback, 10th Revised edition)

Delbert I. Hawkins, David L Mothersbaugh, Roger J. Best

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List price R985 Loot Price R869 Discovery Miles 8 690 | Repayment Terms: R81 pm x 12* You Save R116 (12%)

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Offering balanced coverage of consumer behaviour, including the psychological, social and managerial implications, this new edition features current examples that are tied into global and technology consumer behaviour issues and trends.

General

Imprint: McGraw-Hill Higher Education
Country of origin: United States
Release date: 2008
First published: 2007
Authors: Delbert I. Hawkins • David L Mothersbaugh • Roger J. Best
Dimensions: 254 x 203 x 30mm (L x W x T)
Format: Paperback • Digital
Pages: 814
Edition: 10th Revised edition
ISBN-13: 978-0-07-110915-4
Barcode: 9780071109154
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 0-07-110915-3

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