I Built It But They Ain't Coming (Paperback)

Terrie M. Williams, best selling author of "The Personal Touch: What You Really Need To Succeed in Today's Fast-Paced Business World." and Black Pain: "It Just Looks Like We're Not Hurting" says "I Built It, But They Ain't Coming," breaks down complex marketing concepts and relates them to real life situations, setting this book apart from other business books. Small businesses finally have a book that speaks to them. Wendi Caplan-Carroll, Area Director, Northeastern USA Constant Contact, calls the book "a street-smart, well-focused marketing book." "I Built It But They Ain't Coming." The Marketing Mogul's Manual on How to Pursue Date, And Engage Your Customer uses real life comparisons of business relationships to dating and marriage along with contemporary examples that will help a small business really understand how to use the right marketing tools to reach its target audience.