This is the eBook version of the printed book. If the print book
includes a CD-ROM, this content is not included within the eBook
version.Blurring the Line Between Inside and Out What's the
critical difference between Nike and every other shoe company on
the planet? Why do some airline executives continue to insist that
air travel is great, when we all know better? What has enabled
Zildjian, a family business founded outside Istanbul, to thrive for
almost 400 years? In this essential and illuminating book, top
business strategist Dev Patnaik tells the story of how
organizations of all kinds prosper when they tap into a power each
of us already has: empathy, the ability to reach outside of
ourselves and connect with other people. When people inside a
company develop a shared sense of what's going on in the world,
they see new opportunities faster than their competitors. They have
the courage to take a risk on something new. And they have the
gut-level certitude to stick with an idea that doesn't take off
right away. People are "Wired to Care," and many of the world's
best organizations are, too. In pursuit of this idea, Patnaik takes
readers inside big companies like IBM, Target, and Intel to see
widespread empathy in action. But he also goes to farmers' markets
and a conference on world religions. He dives deep into the
catacombs of the human brain to find the biological sources of
empathy. And he spends time on both sides of the political aisle,
with James Carville, the Ragin' Cajun, and John McCain, a national
hero, to show how empathy can give you the acuity to cut through a
morass of contradictory information. "Wired to Care "is a
compelling tale of the power that people have to see the world
through each other's eyes, told with passion for the possibilities
that lie ahead if leaders learn to stop worrying about their own
problems and start caring about the world around them. As Patnaik
notes, in addition to its considerable economic benefits,
increasing empathy for the people you serve can have a personal
impact, as well: It just might help you to have a better day at
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