Adding Value to your Marketing Course. Marketers understand that
even the best products and services will go unsold if they cannot
communicate the value to the customer. Understanding this
value-based approach is critical for marketing students today, and
is at the forefront of this text, setting it apart. This approach
is emphasized throughout the text, and demonstrated through the use
of the Adding Value boxes found in each chapter.
In their 3rd edition of "M: Marketing," Grewal and Levy present a
concise, impactful, and easy to read approach to Principles of
Marketing. The text delivers value to both instructor and student
through the engaging style and online assignment and assessment
options. With monthly updates provided in a newsletter and the
dynamic video program, the instructor support provided will bring
marketing to life in any class setting.
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