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Marketing with Access Code (Paperback, 3rd) Loot Price: R2,079 Discovery Miles 20 790
Marketing with Access Code (Paperback, 3rd): Dhruv Grewal, Michael Levy
Marketing with Access Code (Paperback, 3rd): Dhruv Grewal, Michael Levy

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Marketing with Access Code (Paperback, 3rd)

Dhruv Grewal, Michael Levy

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Loot Price R2,079 Discovery Miles 20 790

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Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.
In their 3rd edition of "M: Marketing," Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

General

Imprint: Irwin/McGraw-Hill
Country of origin: United States
Release date: March 2012
First published: March 2012
Authors: Dhruv Grewal • Michael Levy
Dimensions: 272 x 229 x 18mm (L x W x T)
Format: Paperback - Trade
Edition: 3rd
ISBN-13: 978-0-07-763269-4
Barcode: 9780077632694
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-07-763269-9

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