Organisations are now recognising the importance of demand-supply
integration to their growth and success. While marketing and supply
chain management are an essential part of any business
qualification, it is becoming increasingly essential to understand
the need for integration between these two disciplines. This new
textbook is among the first to synergise marketing and SCM. Its
holistic approach provides students with a macro-level
understanding of these functions and their symbiotic relationship
to one another, and demonstrates how both can be managed
synergistically to the benefit of the organisation. This
bridge-building textbook is ideal for students of marketing,
logistics, supply chain management, or procurement that wants to
understand the machinations of business at a macro level.
|Country of origin:
• Thomas Fotiadis
||Electronic book text
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