Organisations are now recognising the importance of demand-supply
integration to their growth and success. While marketing and supply
chain management are an essential part of any business
qualification, it is becoming increasingly essential to understand
the need for integration between synergise marketing and SCM.
Marketing and Supply Chain Management is among the first to
synergise these two disciplines. Its holistic approach provides
students with a macro-level understanding of these functions and
their symbiotic relationship to one another, and demonstrates how
both can be managed synergistically to the benefit of the
organisation. This bridge-building textbook is ideal for students
of marketing, logistics, supply chain management, or procurement
that want to understand the machinations of business at a macro
|Country of origin:
||28 August 2017
• Thomas Fotiadis
||Electronic book text
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