From the Impresario of NBC's hit show "The Apprentice
"TRUMP ON TRUMP: "I like thinking big. I always have. To me it's
very simple: if you're going to be thinking anyway, you might as
well think big."
And here's how he does it: the art of the deal.
Beginning with a week in Trump's high-stakes life, "Trump: The Art
of the Deal" gives us Trump in action. We see just how he operates
day to day--how he runs his business and how he runs his life--as
he chats with friends and family, clashes with enemies, efficiently
buys up Atlantic City's top casinos, changes the face of the New
York City skyline . . . and plans the tallest building in the
TRUMP ON TRUMP: "I play it very loose. I don't carry a briefcase. I
try not to schedule too many meetings. I leave my door open. . . .
I prefer to come to work each day and just see what develops."
Even a maverick plays by rules, and here Trump formulates his
own eleven guidelines for success. He isolates the common elements
in his greatest deals; he shatters myths ("You don't necessarily
need the best location. What you need is the best deal"); he names
names, spells out the zeros, and fully reveals the deal-maker's
art: from the abandoned property that became the Jacob K. Javits
Convention Center to the seedy hotel that became the Grand Hyatt;
from the race to rebuild Central Park's Wollman Skating Rink to the
byzantine saga of the property that became Trump Tower. And
throughout, Trump talks--"really "talks--about how he does
TRUMP ON TRUMP: "I always go into a deal anticipating the worst. If
you plan for the worst--if you can live with the worst--the good
will always take care of itself."
Donald Trump is blunt, brash, surprisingly old-fashioned in
spots--and always, always an original. "Trump: The Art of the Deal
"is an unguarded look at the mind of a brilliant entrepreneur and
an unprecedented education in the art of the deal. It's the most
streetwise business book there is--and a sizzling read for anyone
interested in money and success.
"From the Hardcover edition."
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