Often Wrong, Never in Doubt - Unleash the Business Rebel within (Hardcover)


Donny Deutsch is a legendary media figure in America, visible to many as a frequent guest on "The Apprentice", the "Today" show and CNBC and as the host of his own CNBC show, "The Big Idea with Donny Deutsch". He is also a person that few feel indifferently towards. Whether you love him or passionately hate him, the undeniable success of Deutsch, Inc., which grew from a small family business into the ninth largest advertising agency under his leadership, makes Donny a business force no one can easily ignore. "Often Wrong, Never In Doubt" mixes Donny's personal experiences driving an enterprise to the forefront of its industry with a tour of the media universe through his inimitable eyes. In this book, Donny will discuss how he turned his father's advertising agency into cutting edge shop with blue-chip clients like Novartis, Revlon and Expedia. He'll explain why a good firing can energize an office; why your staff should ignore award-winning work; and even take a stab at explaining what really works in advertising and marketing - and why.

R471
List Price R621
Save R150 24%

Or split into 4x interest-free payments of 25% on orders over R50
Learn more

Discovery Miles4710
Free Delivery
Delivery AdviceOut of stock

Toggle WishListAdd to wish list
Review this Item

Product Description

Donny Deutsch is a legendary media figure in America, visible to many as a frequent guest on "The Apprentice", the "Today" show and CNBC and as the host of his own CNBC show, "The Big Idea with Donny Deutsch". He is also a person that few feel indifferently towards. Whether you love him or passionately hate him, the undeniable success of Deutsch, Inc., which grew from a small family business into the ninth largest advertising agency under his leadership, makes Donny a business force no one can easily ignore. "Often Wrong, Never In Doubt" mixes Donny's personal experiences driving an enterprise to the forefront of its industry with a tour of the media universe through his inimitable eyes. In this book, Donny will discuss how he turned his father's advertising agency into cutting edge shop with blue-chip clients like Novartis, Revlon and Expedia. He'll explain why a good firing can energize an office; why your staff should ignore award-winning work; and even take a stab at explaining what really works in advertising and marketing - and why.

Customer Reviews

No reviews or ratings yet - be the first to create one!

Product Details

General

Imprint

HarperBusiness

Country of origin

United States

Release date

September 2005

Availability

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

First published

October 2005

Authors

Dimensions

229 x 152 x 25mm (L x W x T)

Format

Hardcover

Pages

272

ISBN-13

978-0-06-056718-7

Barcode

9780060567187

Categories

LSN

0-06-056718-X



Trending On Loot