Now in its 7th edition, Please Be Ad-Vised: A Legal Reference Guide
for the Advertising Executive by Douglas J. Wood, continues to be
the leading industry treatise on advertising law for CEOs, CMOs,
CFOs, general counsel, creative directors, and account managers and
an important reference tool in managing their companies'
advertising and business activities. This edition not only provides
hands-on guidance to brand managers, account executives, media
planners, copy writers, producers, human resource managers,
business affairs managers, and their respective lawyers but is also
supported by a website that includes a wealth of materials,
including videos of commercials discussed in the book, forms,
cases, regulations, rulings, and more. It is perhaps the most
robust collection of its kind. Those who teach, practice, or study
advertising and marketing will find it an invaluable resource. In
short, it should be read by anyone involved in the day-to-day
business of advertising.
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