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Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management (Electronic book text)
Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management (Electronic...
Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management (Electronic...

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Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management (Electronic book text)

Dr Rajagopal

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Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

General

Imprint: Business Science Reference
Country of origin: United States
Release date: April 2012
First published: 2012
Authors: Dr Rajagopal
Format: Electronic book text
Pages: 345
ISBN-13: 978-1-4666-2244-9
Barcode: 9781466622449
Categories: Books
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LSN: 1-4666-2244-X

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