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Rise of Advertising in the United States (Electronic book text)
Rise of Advertising in the United States (Electronic book text): Edd Applegate
Rise of Advertising in the United States (Electronic book text): Edd Applegate

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Rise of Advertising in the United States (Electronic book text)

Edd Applegate

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In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication included
P. T. Barnum, master of the advertising "gimmick"
Lydia Pinkham, queen of the patent medicine cure
John Wanamaker, progenitor of modern retail advertising
Albert Lasker, the formulator of "reason why" advertising
Stanley Resor, the consummate market researcher
Elliott White Springs, the groundbreaking purveyor of the sexual innuendo
Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America's colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.

General

Imprint: Scarecrow Press
Country of origin: United States
Release date: 2012
Authors: Edd Applegate
Format: Electronic book text
Pages: 212
ISBN-13: 978-1-283-54885-4
Barcode: 9781283548854
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Humanities > History > American history
Books > History > American history
Books > Humanities > History > American history > General
Books > History > American history > General
Books > Humanities > History > History of specific subjects > Social & cultural history
Books > History > History of specific subjects > Social & cultural history
LSN: 1-283-54885-2

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