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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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1001 Ways to Create Retail Excitement (Paperback, Revised) Loot Price: R285
Discovery Miles 2 850
You Save: R82 (22%)

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1001 Ways to Create Retail Excitement (Paperback, Revised)

Edgar A. Falk

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List price R367 Loot Price R285 Discovery Miles 2 850 You Save R82 (22%)

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In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.

General

Imprint: Prentice Hall Press
Country of origin: United States
Release date: September 2003
First published: September 2003
Authors: Edgar A. Falk
Dimensions: 229 x 152 x 21mm (L x W x T)
Format: Paperback
Pages: 302
Edition: Revised
ISBN-13: 978-0-7352-0343-3
Barcode: 9780735203433
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 0-7352-0343-1

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