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Deep Branding on the Internet (Hardcover)
Edward H. Levine, Marc BraunsteinThe Web poses fundamental questions about a company's marketing and branding strategy. This work shows how marketing on the Web should be integrated into the overall corporate marketing plan, and offers practical strategies that can be put to work immediately.
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Product Description
The Web poses fundamental questions about a company's marketing and branding strategy. This work shows how marketing on the Web should be integrated into the overall corporate marketing plan, and offers practical strategies that can be put to work immediately.
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Product Details
General
Imprint | Prima Tech |
Country of origin | United States |
Release date | August 2000 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Edward H. Levine, Marc Braunstein |
Dimensions | 230 x 162 x 30mm (L x W x T) |
Format | Hardcover |
Pages | 304 |
ISBN-13 | 978-0-7615-2532-5 |
Barcode | 9780761525325 |
Categories | |
LSN | 0-7615-2532-7 |
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