Consumer Behavior and Advertising Involvement - Selected Works of Herbert E. Krugman (Electronic book text)


This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.

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Product Description

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.

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Product Details

General

Imprint

Routledge

Country of origin

United Kingdom

Series

Marketing and Consumer Psychology Series

Release date

May 2013

Availability

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First published

2008

Authors

Format

Electronic book text - Reflowable

Pages

332

ISBN-13

978-1-136-67795-3

Barcode

9781136677953

Categories

LSN

1-136-67795-X



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