Grounded in theoretical principle, Media Effects and Society help
students make the connection between mass media and the impact it
has on society as a whole. The text also explores how the
relationship individuals have with media is created, therefore
helping them alleviate its harmful effects and enhance the positive
ones. The range of media effects addressed herein includes news
diffusion, learning from the mass media, socialization of children
and adolescents, influences on public opinion and voting, and
violent and sexually explicit media content. The text examines
relevant research done in these areas and discusses it in a
thorough and accessible manner. It also presents a variety of
theoretical approaches to understanding media effects, including
psychological and content-based theories. In addition, it
demonstrates how theories can guide future research into the
effects of newer mass communication technologies. The second
edition includes a new chapter on effects of entertainment, as well
as text boxes with examples for each chapter, discussion of new
technology effects integrated throughout the chapters, expanded
pedagogy, and updates to the theory and research in the text. These
features enhance the already in-depth analysis Media Effects and
|Country of origin:
||Routledge Communication Series
Elizabeth M. Perse
• Jennifer Lambe
||Electronic book text
||2nd Revised edition
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