No prior studies have examined the role, relationship, and impact
of advertising and information technologies on African societies.
Critically exploring the dominant cultural values and symbols
conveyed in Nigerian mass media advertising, and the impact of this
advertising on the socioeconomic development of Nigeria and
Sub-Saharan Africa, this volume examines the many facets of the
African marketplace. Marketing in Developing Countries: Nigerian
Advertising in a Global and Technological Economy will aid current
and potential investors and businesses in interpreting the
cultural, socioeconomic, and technological evolution underway in
this emerging economy, assist in their understanding of the
challenges as well as opportunities they may encounter in this
region, and encourage the creation of culturally sensitive
advertising messages -- that may ultimately support rather than
distort Nigeria's economic development.
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