A practical handbook for programming directors, this guide focuses
on achieving specific objectives in today's modern, competitive
Radio Programming is designed to convey underlying principles and
to assist the programmer in accomplishing specific objectives,
without mandating exact implementation methods. Instead, it
empowers station management and the PD to implement strategies that
will work for the particular format and market niche.
Radio Programming will be helpful for neophytes in programming,
experienced programmers seeking further growth, air talent seeking
to develop skills, and general managers trying to understand
programming and effectively manage program directors without
stifling creativity. It will also help general managers hire
Eric Norberg is the editor and publisher of the Adult Contemporary
Music Research Letter and a radio consultant. He has worked as a
program director at several radio stations, as on-air talent and
general manager, and has also operated a radio production company.
For fourteen years he has written a weekly column on radio
programming for The Gavin Report, a radio trade publication.
Shows radio programmers how to work toward acheiving specific
Coveys the principles of agressive radio programming
Part of the Broadcasting & Cable series
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