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Radio Programming: Tactics and Strategy (Paperback) Loot Price: R925
Discovery Miles 9 250
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Radio Programming: Tactics and Strategy (Paperback): Eric G. Norberg
Radio Programming: Tactics and Strategy (Paperback): Eric G. Norberg

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Radio Programming: Tactics and Strategy (Paperback)

Eric G. Norberg

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Loot Price R925 Discovery Miles 9 250 | Repayment Terms: R86 pm x 12*

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A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.

Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche.
Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.
Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
Shows radio programmers how to work toward acheiving specific objectives
Coveys the principles of agressive radio programming
Part of the Broadcasting & Cable series


Imprint: Focal Press
Country of origin: United Kingdom
Release date: June 1996
First published: 1996
Authors: Eric G. Norberg
Dimensions: 235 x 159 x 15mm (L x W x T)
Format: Paperback
Pages: 191
ISBN-13: 978-0-240-80234-3
Barcode: 9780240802343
Categories: Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry
Books > Arts & Architecture > Photography & photographs > Special kinds of photography
Books > Arts & Architecture > Photography & photographs > Special kinds of photography > General
Books > Arts & Architecture > Performing arts > Radio
LSN: 0-240-80234-9

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