0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Not currently available

Market Research Handbook (Other digital, 5th Revised edition)
Market Research Handbook (Other digital, 5th Revised edition): Esomar
Market Research Handbook (Other digital, 5th Revised edition): Esomar

Share your images

Market Research Handbook (Other digital, 5th Revised edition)

Esomar

 (sign in to rate)

Bookmark and Share

We have no sources for this product at present. If you add this to your wishlist we will let you know should it become available to order.

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike. Prof. Sean Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD International Institute for Management Development

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: September 2015
First published: 2008
Authors: Esomar
Dimensions: 229 x 152 x 15mm (L x W x T)
Format: Other digital
Pages: 656
Edition: 5th Revised edition
ISBN-13: 978-1-119-20804-4
Barcode: 9781119208044
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 1-119-20804-1

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Loyalty partners