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Winning at Innovation
- The A-to-F Model
(Hardcover)
Fernando Trias De Bes, Philip Kotler
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Published by Palgrave Macmillan
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List price: | £20.00 |
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Landed list price: | R343.00 |
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Loot price:
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R289.00
(Courier delivery is free to main-centres)
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You save: | R54.00 (16%) |
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Synopsis
Innovate or Die! Companies that cannot innovate and develop new
products, strategies and technologies to keep ahead in today's
fastpaced market will not succeed. Winning at Innovation presents a
groundbreaking new model for successful marketing advancement from
two world-leading experts in marketing and innovation, Fernando
Trias de Bes and Philip Kotler. Innovation is a responsibility
normally assigned to R&D departments but this is not enough.
Companies need a systematic framework so innovation can occur at
any level of the organization. The A-F Model is a step-by-step
process for developing a successful culture of innovation, bringing
together the different individuals and groups across the
organization for ideas to be created, developed and implemented.
Offering flexibility, the model allows a back and forth flow of
ideas and creativity to adapt to changing circumstances. Using this
model, companies can learn how to make their innovation processes
more effective, more sustainable, and more successful. Innovation
must be a priority for organizations who want to be ready to grow
and develop in post-recession economies. Trias de Bes and Kotler
present a unique model for innovation for all companies that want
to succeed in the global field.
Product detail
| Imprint |
Palgrave Macmillan
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| Country of origin |
United Kingdom |
| Release date |
October 2011 |
| First published |
November 2011 |
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| Authors |
Fernando Trias De Bes
• Philip Kotler
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| Dimensions |
240 x 164 x 23mm (L x W x H) |
| Format |
Hardcover
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| Pages |
288 |
| ISBN-13 |
978-0-230-34343-6 |
| Barcode |
9780230343436 |
| Categories |
Business strategy
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| LSN |
0-230-34343-0 |
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