The Advertising Agency (RLE Marketing) - Procedure and Practice (Hardcover)

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This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

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Product Description

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

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Product Details

General

Imprint

Routledge

Country of origin

United Kingdom

Series

Routledge Library Editions: Marketing

Release date

August 2014

Availability

Expected to ship within 12 - 17 working days

First published

1927

Authors

,

Dimensions

234 x 156 x 18mm (L x W x T)

Format

Hardcover

Pages

314

ISBN-13

978-1-138-79438-2

Barcode

9781138794382

Categories

LSN

1-138-79438-4



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