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Books > Business & Economics > Business & management > Sales & marketing > Public relations

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Public Relations (Paperback, 5Rev ed)
Public Relations (Paperback, 5Rev ed): Frank Jefkins, Daniel Yadin
Public Relations (Paperback, 5Rev ed): Frank Jefkins, Daniel Yadin

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Public Relations (Paperback, 5Rev ed)

Frank Jefkins, Daniel Yadin

Series: M & E Handbook S.

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This revised edition includes information on examples of public relations campaigns and corporate identity campaigns and logos and updated material on media, publishing, production and printing technologies, including DTP, e-mail and the Internet.;The book complies with the latest LCCI, CAM and CIM syllabuses and it updates and expands the material on ethics, sponsorship, PR in developing countries and PR for export.

General

Imprint: Macdonald & Evans
Country of origin: United Kingdom
Series: M & E Handbook S.
Release date: October 1997
Authors: Frank Jefkins • Daniel Yadin
Dimensions: 234 x 156mm (L x W)
Format: Paperback
Pages: 352
Edition: 5Rev ed
ISBN-13: 978-0-7121-1713-5
Barcode: 9780712117135
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 0-7121-1713-X

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