Avon (Publishers) (Paperback)

High Quality Content by WIKIPEDIA articles! Avon Publications was an American paperback book and comic book publisher. It is currently an imprint of HarperCollins, publishing primarily romance novels. Avon Books was founded in 1941 by the American News Corporation (ANC) to create a rival to Pocket Books. They hired brother and sister Joseph Myers and Edna Myers Williams to establish the company. ANC bought out J.S. Ogilvie Publications, a pulp magazine publisher partly owned by both the Myers, and renamed it "Avon Publications." They also got into comic books. "The early Avons were somewhat similar in appearance to the existing paperbacks of Pocket Books, resulting in an immediate and largely ineffective lawsuit by that company. Despite this superficial similarity, though, from early on Myers differentiated Avon by placing an emphasis on popular appeal rather than loftier concepts of literary merit." The first 40 titles were not numbered.