Bratz is a popular and controversial line of fashion dolls and
related merchandise designed by Carter Bryant and manufactured by
southern California toy company MGA Entertainment. The four
original 10" dolls - Cloe, Jade, Sasha, and Yasmin - are teenagers
distinguished by large heads and skinny bodies, almond-shaped eyes
adorned with eyeshadow, and lush, glossy lips. Though Bratz dolls
fared poorly at their June 2001 debut, their popularity increased
the following Christmas. In their first five years, 125 million
were sold worldwide, and, in 2005, global sales of Bratz and Bratz
products reached two billion dollars. In 2006, a toy-industry
analyst indicated Bratz had captured about forty percent of the
fashion-doll market, compared with Barbie's sixty per cent. Bratz
have provoked controversy in several areas. Criticism has been
leveled at the labor conditions under which the dolls are
manufactured in China, and the American Psychological Association
has expressed concern about the sexualization of the dolls'
clothing and its effect on children. Some of the Bratz characters
dress in what is perceived by some as a provocative manner.
|Country of origin:
Frederic P. Miller
• Agnes F. Vandome
• John McBrewster
||152 x 229 x 5mm (L x W x T)
||Paperback - Trade
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