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Communication Research - Techniques, Methods And Applications (Paperback, 2nd Revised edition) Loot Price: R423.00 Discovery Miles 4230 You Save: R62.00 (13%)

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Communication Research - Techniques, Methods And Applications (Paperback, 2nd Revised edition)

G.M. du Plooy

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List price R485.00 Loot Price R423.00 Discovery Miles 4230 You Save R62.00 (13%)

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The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.

This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: 2009
Authors: G.M. du Plooy
Dimensions: 245 x 171 x 26mm (L x W x T)
Format: Paperback
Pages: 460
Edition: 2nd Revised edition
ISBN-13: 978-0-7021-7710-1
Barcode: 9780702177101
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Reference & Interdisciplinary > Communication studies
Books > Reference & Interdisciplinary > Communication studies > General
Books > Academic & Education > Varsity Textbooks > Media Studies
Books > Varsity Textbooks
LSN: 0-7021-7710-5

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