Your cart is empty
Communication Research - Techniques, Methods And Applications (Paperback, 2nd Revised edition) Loot Price: R411.00 Discovery Miles 4110 You Save: R59.00 (13%)
Communication Research - Techniques, Methods And Applications (Paperback, 2nd Revised edition)
G.M. du Plooy
(sign in to rate)
Usually dispatched within 4 - 8 working days.
The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.
This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.
Is the information for this product incomplete, wrong or inappropriate? Let us know about it.
Does this product have an incorrect or missing image? Send us a new image.
Is this product missing categories? Add more categories.
No reviews yet - be the first to create one!
You might also like..
The News - A User's Manual
Alain De Botton Hardcover (1)
The Passion Of Bradley Manning - The…
Chase Madar Paperback (1)
R143.00 Discovery Miles 1430
MyCommunicationLab - Standalone Access…
David W. Guth, Charles Marsh Online resource R578.00 Discovery Miles 5780
The Village Effect - How Face-To-Face…
Susan Pinker Hardcover
R. Bezuidenhout, C. Davis Paperback
An Introduction to Communication Studies
Sheila L Steinberg Paperback
Integrated Organisational Communication
Rachel Barker Paperback
Handbook of Research on Mergers and…
Yaakov Weber Paperback R824.00 Discovery Miles 8240
Categories of Persons - Rethinking…
Jacob Dlamini, Megan Jones Paperback
Communication & Media Ethics - In South…
Natalie Hyde-Clarke Paperback
Communication: A Hands On Approach
Sandra Cleary Paperback
Media/Society - Industries, Images, and…
David R. Croteau, William D. Hoynes Paperback R1160.00 Discovery Miles 11600
Research Methods for Arts and Event…
A.J. Veal, Christine Burton Paperback R781.00 Discovery Miles 7810
Thank You for Arguing - What Aristotle…
Jay Heinrichs Paperback
Introducing Journalism And Media Studies
Graham Greer Paperback