Reklamnye Teksty Dlya Zhenshchin Kak Sostavlyayushchaya Massovoy Kul'tury (Russian, Paperback)


Dannoe issledovanie posvyashcheno izucheniyu reklamnykh tekstov dlya zhenshchin kak sostavlyayushchey massovoy kul'tury. Reklama - eto unikal'nyy po svoim masshtabam i vliyaniyu sotsiokul'turnyy fenomen, formiruyushchiy massovoe soznanie, obshchnost' zhiznennykh standartov, a takzhe privychki i potrebnosti otdel'nogo individa. Zhenskie zhurnaly yavlyayutsya odnoy iz sostavlyayushchikh sovremennykh SMI naravne s pressoy, televideniem, radio i drugimi sredstvami massovoy informatsii. Professionaly glyantsa ne tol'ko schitayut, chto daryat zhenshchinam mechtu, no i prakticheski pomogayut ey razobrat'sya v ogromnom more tovarov i uslug. Vse zhenskie zhurnaly tematicheski peresekayutsya, sozdayut sobiratel'nyy obraz sovremennoy zhenshchiny, predstavlyayut zhenskuyu massovuyu kul'turu, sovmeshchayut ser'eznoe soderzhanie statey ili zhiteyskuyu praktichnost' sovetov s materialom o krasote, mode, sekse. Yazyk zakreplyaet v sebe stereotipnye predstavleniya okruzhayushchey deystvitel'nosti, delaya ee dostupnoy i pozvolyaya vosprinimat' ee obychnym chelovekom. V ramkakh dannogo issledovaniya interes predstavlyaet izuchenie gendernykh stereotipov, mifologicheskikh obrazov, a takzhe pretsedentnykh fenomenov.

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Product Description

Dannoe issledovanie posvyashcheno izucheniyu reklamnykh tekstov dlya zhenshchin kak sostavlyayushchey massovoy kul'tury. Reklama - eto unikal'nyy po svoim masshtabam i vliyaniyu sotsiokul'turnyy fenomen, formiruyushchiy massovoe soznanie, obshchnost' zhiznennykh standartov, a takzhe privychki i potrebnosti otdel'nogo individa. Zhenskie zhurnaly yavlyayutsya odnoy iz sostavlyayushchikh sovremennykh SMI naravne s pressoy, televideniem, radio i drugimi sredstvami massovoy informatsii. Professionaly glyantsa ne tol'ko schitayut, chto daryat zhenshchinam mechtu, no i prakticheski pomogayut ey razobrat'sya v ogromnom more tovarov i uslug. Vse zhenskie zhurnaly tematicheski peresekayutsya, sozdayut sobiratel'nyy obraz sovremennoy zhenshchiny, predstavlyayut zhenskuyu massovuyu kul'turu, sovmeshchayut ser'eznoe soderzhanie statey ili zhiteyskuyu praktichnost' sovetov s materialom o krasote, mode, sekse. Yazyk zakreplyaet v sebe stereotipnye predstavleniya okruzhayushchey deystvitel'nosti, delaya ee dostupnoy i pozvolyaya vosprinimat' ee obychnym chelovekom. V ramkakh dannogo issledovaniya interes predstavlyaet izuchenie gendernykh stereotipov, mifologicheskikh obrazov, a takzhe pretsedentnykh fenomenov.

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Product Details

General

Imprint

Lap Lambert Academic Publishing

Country of origin

United States

Release date

October 2010

Availability

Expected to ship within 10 - 15 working days

First published

October 2010

Authors

Dimensions

229 x 152 x 12mm (L x W x T)

Format

Paperback - Trade

Pages

204

ISBN-13

978-3-8433-0263-0

Barcode

9783843302630

Languages

value

Categories

LSN

3-8433-0263-4



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