For over 45 years, McKinsey & Company's Gene Zelazny has
been showing McKinsey consultants and professionals around the
world how to plan, design, and deliver effective business
presentations_and how to improve and expand their repertoire of
Now in this revised and expanded edition of Say It With
Presentations, Mr. Zelazny brings together his years of valuable
communication experience to show managers_even those with little or
no presentation experience_how to prepare winning presentations
using his proven methodology and the full range of PowerPoint
Written in a clear, highly engaging style, this essential
business tool covers everything from defining the situation...to
developing the right mix of visual aids to interest your audience
without overpowering them. Say It With Presentations features a
wealth of practical information on: Selecting the best
medium_traditional standup presentation, discussion meeting, video
conference, or virtual presentation Designing your
presentation_knowing what to put in and what to leave
outDetermining your message_how to make it clear, direct, and
appropriate for the intended audience Writing the
presentation_crafting the most effective story line, introduction,
and endingMaking the most of visuals_including computer-driven
onscreen presentations with animation, scanned images, sound,
video, and linksCreating charts, text visuals, and storyboards_to
produce the most attractive and convincing presentationProjecting
confidence, conviction, and enthusiasm_to hold audience attention
and generate interest in your ideasRehearsing the presentation_to
search out imperfections and make the event as compelling as
possibleSetting up facilities and equipment_to ensure that
everything is working smoothly and geared for a first-rate
presentationApplying your delivery skills_putting together all the
oral, video, and audio effects and delivering them at the right
paceGetting used to answering questions_by preparing for and
anticipating post-presentation queries from the audience
Filled with scores of helpful illustrations, this wide-ranging
sourcebook also explains how to take humor seriously and
incorporate it into a presentation...and how to use the "Audience
Bill of Rights" to focus clearly on the needs of the audience.
Comprehensive and completely up to date, the new edition of Say
It With Presentations contains all the skills-building information,
methods, tips, and pointers that business professionals need to win
over clients and reap greater financial rewards.
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