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Essentials of Marketing - Text and Cases (Paperback, 4th Revised edition) Loot Price: R1,214 Discovery Miles 12 140

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Essentials of Marketing - Text and Cases (Paperback, 4th Revised edition): Geoff Lancaster, Lester Massingham, Ruth Ashford
Essentials of Marketing - Text and Cases (Paperback, 4th Revised edition): Geoff Lancaster, Lester Massingham, Ruth Ashford

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Essentials of Marketing - Text and Cases (Paperback, 4th Revised edition)

Geoff Lancaster, Lester Massingham, Ruth Ashford; Revised by Ruth Ashford

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Loot Price R1,214 Discovery Miles 12 140

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The new edition of "Essentials of Marketing" synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading.

General

Imprint: McGraw-Hill Higher Education
Country of origin: United States
Release date: December 2001
First published: 2001
Authors: Geoff Lancaster • Lester Massingham • Ruth Ashford
Revised by: Ruth Ashford
Dimensions: 98 x 75 x 12mm (L x W x T)
Format: Paperback - Trade
Pages: 570
Edition: 4th Revised edition
ISBN-13: 978-0-07-709860-5
Barcode: 9780077098605
Categories: Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-07-709860-9

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