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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries

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Adding Value - Brands and Marketing in Food and Drink (Paperback) Loot Price: R1,028 Discovery Miles 10 280
Adding Value - Brands and Marketing in Food and Drink (Paperback): Geoffrey G Jones, Nicholas J. Morgan
Adding Value - Brands and Marketing in Food and Drink (Paperback): Geoffrey G Jones, Nicholas J. Morgan

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Adding Value - Brands and Marketing in Food and Drink (Paperback)

Geoffrey G Jones, Nicholas J. Morgan

Series: Routledge Library Editions: Marketing

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Loot Price R1,028 Discovery Miles 10 280

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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: November 2015
Editors: Geoffrey G Jones • Nicholas J. Morgan
Dimensions: 234 x 156 x 19mm (L x W x T)
Format: Paperback
Pages: 372
ISBN-13: 978-1-138-96593-5
Barcode: 9781138965935
Categories: Promotions
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-138-96593-6

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