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Corporate Innovation - Marketing and Strategy (Paperback) Loot Price: R964
Discovery Miles 9 640
Corporate Innovation - Marketing and Strategy (Paperback): Gordon Foxall
Corporate Innovation - Marketing and Strategy (Paperback): Gordon Foxall

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Corporate Innovation - Marketing and Strategy (Paperback)

Gordon Foxall

Series: Routledge Library Editions: Marketing

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Loot Price R964 Discovery Miles 9 640 | Repayment Terms: R90 pm x 12*

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This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: November 2015
First published: 2014
Authors: Gordon Foxall
Dimensions: 234 x 156 x 15mm (L x W x T)
Format: Paperback
Pages: 286
ISBN-13: 978-1-138-96682-6
Barcode: 9781138966826
Categories: Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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Books > Business & Economics > Business & management > Business strategy
LSN: 1-138-96682-7

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