To get any new business idea off the ground you must have a
plan--and if you need to raise funds to finance the business or get
the approval of senior management, it must be a convincing plan.
This guide covers every aspect of preparing a business plan
including how to analyze the market, how to model the business and
financial statements, and analysis of risk and the assessment of
both the upside and potential downside, and the all-important
executive summary--often the only part of a business plan that is
read. Finally, "Guide to Business Planningshows how to use a
business plan to help put your ideas into practice and how to
monitor and measure the performance of the business. This newest
title in The Economist series is critical for businesspeople who
have an idea and need a plan.
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