Marketing is one of the most important aspects in business today,
but it's also highly competitive and complicated, with intricate
strategies and methods of delivery to understand and retain.
This straight-forward guide leads you through every aspect of
marketing. Fully updated to include all the recent marketing
trends, including digital marketing and using new media, it's
packed with expert tips on identifying customers, using online
resources, satisfying your customer's needs and boosting your
Discover how to: Understand the basics of effective
marketingResearch customers, competitors and industryCreate a
compelling marketing strategyIncrease consumer awarenessSatisfy
clients' needs and boost sales
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