The Mutual fund industry is growing at a tremendous pace. A large
number of plans have come up from different financial resources.
With the Stock markets soaring the investors are attracted towards
these schemes. Large segment of the investors are investing in
Mutual funds and the main sources of information are the financial
advisors followed by advertisements in different media. The Indian
investor generally invests over a period of 2 to three years. Also
there is a greater tendency to invest in fixed deposits due to the
security attached with it.In order to excel and make mutual funds a
success, companies still need to create awareness and understand
the Psyche of the Indian customer.Mutual funds bring together a
group of people and invest their money stocks, bonds and other
securities. The advantages of mutual funds are presence of
professionals, diversified portfolio, economies of scale,
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