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Brand management (Paperback) Loot Price: R457
Discovery Miles 4 570
You Save: R127 (22%)

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Brand management (Paperback)

H.B. Klopper, E. North

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List price R584 Loot Price R457 Discovery Miles 4 570 You Save R127 (22%)

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The first of its kind in South Africa, Brand Management constitutes an invaluable tool for the growing number of academic institutions that offer this exciting subject. Making use of both local and international examples and cases, the subject is approached from a holistic, yet applied perspective. Written in an accessible style, this book assists both students and practitioners to develop the ability to manage brands from the outset to the ultimate outcome. This text is an invaluable reference work for practising professionals, written by authors who have extensive academic and professional expertise and international exposure.

General

Imprint: Pearson Education South Africa
Country of origin: South Africa
Release date: December 2016
Authors: H.B. Klopper • E. North
Dimensions: 240 x 168 x 23mm (L x W x T)
Format: Paperback
Pages: 444
ISBN-13: 978-1-77578-033-5
Barcode: 9781775780335
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > General
Promotions
Books > Academic & Education > UNISA
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Management
Books > Academic & Education > UNISA > Management
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > UNISA > Marketing
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > UNISA > Business Management
LSN: 1-77578-033-3
Course Code: MNM3601 • MNM3710

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