Managing Corporate Communication (Paperback)

This work provides an overview and analysis of organizational communication. It is concerned with the processes and practices of communication; audiences, messages and media; communication policy, strategy and management. It covers theory, practice and instruments of communication used within organizations, between organizations and by organizations. It aims to enable managers to understand, plan and employ communication in these contexts, to structure an organization to maximize communication flow and to manage the media to the company's best advantage.