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Myths, Symbols and Branding (Paperback) Loot Price: R2,250 Discovery Miles 22 500
Myths, Symbols and Branding (Paperback): Hatice Sitki
Myths, Symbols and Branding (Paperback): Hatice Sitki

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Myths, Symbols and Branding (Paperback)

Hatice Sitki

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Loot Price R2,250 Discovery Miles 22 500

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This thesis explores the premise that myths ] symbols + branding create a collective group's and that of their leader's identity. In particular, it examines the 'creation' of Gk-Trks and Boz Kurt myths + symbols as the internal myths + symbols of the Republic of Trkey and their eponymous leader, Mustafa Kemal Atatrk. Same premise is applied to Trkey's us/other + other, Europe/EU, as they 're- create' and 're-focus' their collective group's identity as it manifests into ill-fitting myths + symbols, and search for a homogeneous leader who embodies these qualities. Finally, does each collective's myths + symbols cause mutual misunderstandings between Trkey + Europe/EU? Branding, as the final manifestation of the formula, reinforces a collective group's internal myths +symbols, externally to their us/other + others. The two collective group identities have been examined with the following 'created' formulas: A. Bridge-word formula; B. Composite-word formula; C. Cyclical-word formula

General

Imprint: VDM Verlag
Country of origin: Germany
Release date: October 2009
First published: October 2009
Authors: Hatice Sitki
Dimensions: 229 x 152 x 15mm (L x W x T)
Format: Paperback - Trade
Pages: 268
ISBN-13: 978-3-639-15905-9
Barcode: 9783639159059
Categories: Promotions
Books > Social sciences > Politics & government > International relations
Books > Social sciences > Politics & government > International relations > General
LSN: 3-639-15905-5

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